Unlike in a theater, where the narrative is dictated by the pace of the film, in these exhibitions, visitors themselves determine how they will spend their time, discovering the story at their own pace or that of their children. Each person’s experience is unique.
In the Land of the Penguins have been designed as a new medium, somewhere between exhibition, film, artistic experience and scientific outreach. It is a medium that blends pure entertainment, emotion and storytelling with education and popular science. The sharing of knowledge is supported by digital art, conceptualizing and creating images of physical phenomena that retain an artistic component. The exhibitions change with time, the seasons, presence sensors… It is never the same experience twice!
Both spectacular and fun, the journey moves through enormous video projections combined with cinema-quality sound and workshops that enable visitors to slip into the skin of the penguins and gain an understanding of the challenges they face at certain crucial moments.